Haley O'Callaghan Photography

INDUSTRY:

CREATIVE

area of focus:

photography

SERVICE PROVIDED:

complete setup

When Haley reached out, she had been using Dubsado for years, but like so many busy creatives, she hadn’t had the time to dig into its full potential. As a wedding and boudoir photographer based in New Hampshire (and often on the road), she needed a setup that didn’t just look good, but actually worked; automating tasks, reflecting her newly refreshed brand, and delivering a seamless client experience from start to finish.

Our goal was to transform her existing Dubsado setup into a streamlined, strategic system that could run beautifully in the background. Whether she was shooting a wedding, traveling, or editing. With her client journey at the center, we focused on impactful workflows that were both efficient and personal, allowing Haley to stay focused on what she does best: capturing connection and creating an unforgettable client experience.

THE GOAL

During Haley’s project, we built a robust system designed to not only look good, but do the heavy lifting behind the scenes. Drawing on my experience working with photographers in Dubsado, and my background in weddings and events, we took a deep dive into the parts of her client journey that felt disjointed or overwhelming. By identifying the friction points, we were able to build a streamlined, scalable setup that truly supported every part of her workflow.

Together, we created automation phases for inquiry, follow-up, booking, onboarding, service/delivery, and offboarding. We customized everything for each branch of her business: weddings, boudoir, and add-on sessions like engagements. Every form was built from scratch and branded to match her new visual identity and website. To wrap things up, Haley received a personalized library of walkthrough videos and a live training call to ensure she felt confident navigating and maintaining her new system whether she’s at her desk or on the road.

A System That Works as Hard as She Does

THE PROJECT

The results

03

Fully Custom, Fully Ready for What’s Next

At the end of our four weeks together, Haley’s finished system included 6 custom forms, 44 canned emails, and 11 workflows each one designed to elevate her client experience across weddings, boudoir, and add-on services. We built scheduler templates, project tags, and status stages to keep everything organized and easy to manage, no matter where she’s working from.

With every piece tailored to her brand and process, Haley now has a Dubsado setup that feels intuitive, polished, and built to grow with her. It’s not just organized, it’s ready for anything.

The results

"I've been a long-time user of Dubsado, but never took full advantage of all it had to offer because the set-up always felt like a daunting task. Hiring Gianni was by far one of the best investments I've made for my success (& mental health!). She put me at ease and was incredibly thoughtful and strategic in her approach. My new system has been an absolute game changer for my clients' experience, and the form designs are beautiful! Hire her - my only regret is that I wish I only had sooner!!"

From haley:

inquire now

let's make some magic together

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