If you had talked to me in mid-to-late 2024, I would’ve told you I was in my zone. Projects flowing. Clients booking. Ideas sparking. I was in a, wild, growth stretch of business where everything feelt aligned and possible.
Then 2025 walked in like, “Hey girl, let’s try something different this year.”
And by “different,” I mean quiet. Like… SILENT.
I went from fully booked with back to back (and even overlapping projects) to absolute crickets. From Google ads and premium tools to unsubscribing, downsizing, recalculating. I even stepped back into hourly support work (something I hadn’t touched since 2022/2023) because that’s what the season required.
And listen… it hasn’t been the most fun. But I know not every chapter of entrepreneurship sparkles. Some are just plain humbling.
But here’s what was beautiful about this unexpected slow season:
I got time with my family, real time, not the “I’m here but mentally checking email” kind. I was at every school event, every appointment, every dance competition, every practice. I held down the house while my husband traveled. I got to be fully present for my kids. I got to sit in the softness of home, motherhood, and routine. I even got back into reading!
This year forced me to slow down, even when I didn’t want to. It made me remember that my worth isn’t tied to my workload, my revenue, or how many projects I can juggle at once.
And now, even though the season has felt long and heavy at times, I don’t feel stuck, I feel… recalibrated.
I’m choosing to believe that this quiet season wasn’t punishment.
I’m heading into the end of the year with steadiness instead of panic, with a renewed drive, clearer priorities, and genuine anticipation for what’s next. I feel ready for aligned connections, meaningful projects, and clients and brands who truly fit the heart of GFitts Assist.
I may have been in a funk, but I’m not staying here. And if you’ve found yourself in your own quiet season, I hope you know it doesn’t mean the story is over. Sometimes it just means the next chapter needs a little space to breathe before it begins.
